• Master international protocol and diplomatic etiquette
• Plan and execute flawless VIP events, ceremonies, and official visits
• Enhance cross-cultural communication skills
• Apply symbolic elements of protocol (flags, seating, titles)
• Build confidence in hosting dignitaries and projecting a professional image

Day 1: The Role of Events in PR and Marketing

• Understanding how events contribute to public relations and marketing strategies
• Overview of PR processes and the integration of events
• The PR transfer process and the six-point PR plan
• Identifying objectives and assessing organizational needs
• Selecting the right type of event for your audience and goals
• Exploring different event formats and styles
• Writing effective and compelling event proposals

Day 2: Event Planning – Theory and Practice

• Developing a long-term event schedule and plan
• Structuring event timelines and running orders
• Budgeting: allocating staff, time, materials, and finances
• Selecting the ideal venue for your event purpose
• Arranging accommodation for participants
• Designing layouts for various event types, including seating arrangements

Day 3: Stage Management, Catering, and Safety

• Coordinating all aspects of event stage management
• Ensuring events stay on-brand and deliver key messages
• Managing welcome desks and guest reception
• Organizing sets, staging, and corporate identity elements
• Planning catering, entertainment, and music for events
• Conducting risk assessments and ensuring health and safety compliance

Day 4: Media Management at Events

• Generating media coverage through events
• Managing invitations, press releases, and media engagement
• Setting up press offices, press packs, and corporate gifts
• Conducting interviews and briefing spokespeople
• Capturing the event through photography and video
• Involving in-house media teams to amplify reach

Day 5: Invitations, VIPs, and Event Execution

• Managing invitations and protocol for different stakeholders
• Working with VIPs: meet-and-greet, hosting, and farewells
• Coordinating post-event follow-up activities
• Building and managing an effective event management team
• Integrating all elements to deliver a seamless event experience

• Corporate executives, PR officers, and event managers
• Government officials, embassy staff, and diplomatic personnel
• Leaders from academic, non-profit, and international organizations
• Communications professionals, journalists, and personal assistants supporting protocol activities