This course provides key insights into the essentials of marketing in a clear, simplistic manner that conveys a comprehensive understanding of how the elements of 'the marketing mix' are used to build a competitive advantage. It explains the difference between 'marketing' and 'selling', and highlights the skills required to be a successful marketer.
The program offers many ideas for developing creative and innovative marketing solutions. Through the use of various analytical tools, participants will gain an insight into how to develop an effective marketing plan for their own product / company. A full set of customized marketing activities will create a deeper thinking of marketing strategy development, and implementation, which participants can bring back to their own organization.
By the end of this certification training course, participants will learn to:
What Is Marketing?
Marketing Objectives
Situation Analysis
The Consumer
The Market
Market Research
Product - Service Positioning
GAP Analysis
The Product Lifecycle
Product Portfolio
Competitive Strategy
Ansoff's Matrix Strategies
Porter's Generic Forces
U.S.P.'s (Competitive Advantage / Unique Selling Proposition)
Developing The Right Marketing Mix
The Product
Reasons Why Products Fail
Brands
Review Of The Marketing Mix
Reasons For International Failures
Forecasting & Financial Analysis
Implementation
Evaluating Success
The Marketing Plan
All new marketing personnel, as well as professionals in career transition, moving into a marketing role. This course is ideal for all marketers looking to gain a clear understanding of the core concepts of marketing, and how they can apply them in today's changing business world.